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Apple - Behind the Mac


The MacBook was always known as the right tool for creatives, but after more than ten years without any branding campaign, we needed to re-establish that message to the new generation. So, we created a global campaign that celebrates the unsung heroes of this world that are making wonderful things from behind their Mac.

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Apple - Behind the Mac


The MacBook was always known as the right tool for creatives, but after more than ten years without any branding campaign, we needed to re-establish that message to the new generation. So, we created a global campaign that celebrates the unsung heroes of this world that are making wonderful things from behind their Mac.

LAUNCH SPOT

OOH

DIGITAL EXTENSION

Team

Agency: TBWA\Media Arts Lab

Chief Creative Director: Brent Anderson

Global Creative Directors: Chuck Monn

Creative Director: Jeremy Wirth

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

Digital Creative Team: Evan Brown, Kevin Fitz, Nick Jones

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Apple - Bulbs


WOOD PENCIL . D&AD 2017 - Film Advertising

GRAPHITE PENCIL . D&AD 2017 - Film Advertising Crafts

To launch the New MacBook Pro we created a film that is a visual ride through all mankind’s ideas. The journey ends on the new MacBook Pro, the tool for all the ideas to come.

Apple - Bulbs


WOOD PENCIL . D&AD 2017 - Film Advertising

GRAPHITE PENCIL . D&AD 2017 - Film Advertising Crafts

To launch the New MacBook Pro we created a film that is a visual ride through all mankind’s ideas. The journey ends on the new MacBook Pro, the tool for all the ideas to come.

Team

Agency: TBWA\Media Arts Lab

Chief Creative Director: Duncan Milner

Global Creative Directors: Chuck Monn, Jesse Gazzuolo

Creative Director: Arnau Bosch

Associate Creative Directors: Kako Mendez, Robbin Ingvarsson

Art Directors: Diogo Valim, Laura Niubo

Copywriters: Bruno Barbieri, Nick Finney

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Nike - World Cup 2014


We worked on the Nike Risk Everything campaign creating posters and print ads for the Brazilians players. We also created videos in the Nike command center reacting to moments during the World Cup.

Nike - World Cup 2014


We worked on the Nike Risk Everything campaign creating posters and print ads for the Brazilians players. We also created videos in the Nike command center reacting to moments during the World Cup.

OOH/PRINT

VIDEOS

Zlatan sends a message to France before their third game.

Zlatan responds to a tweet from @itshassan94

This summer is all about the unexpected. The master of risk, Zlatan Ibrahimović, is here to answer your questions. Tag them #AskZlatan and we will reply to the very best.

Zlatan talks to fans watching the Netherland's game at the Museumplein in Amsterdam.

Team

Agency: Wieden + Kennedy

Global Executive Creative Directors: Alberto Ponte, Ryan O'Rourke

Executive Creative Directors: Icaro Doria, Guillermo Vega

Creative Directors: Patrick Almaguer, Blake Kidder

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

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Apple - QWERTY


Keyboards really haven’t changed much in the last 130 years. So, to introduce the new multi-touch bar, we created a film that takes us on a ride through the history of the keyboard. It culminates in the new Touch Bar and the different ways people can now interact with the MacBook Pro.

Apple - QWERTY


Keyboards really haven’t changed much in the last 130 years. So, to introduce the new multi-touch bar, we created a film that takes us on a ride through the history of the keyboard. It culminates in the new Touch Bar and the different ways people can now interact with the MacBook Pro.

Team

Agency: TBWA\Media Arts Lab

Chief Creative Director: Duncan Milner

Global Creative Directors: Chuck Monn, Jesse Gazzuolo

Creative Director: Arnau Bosch

Associate Creative Directors: Kako Mendez, Robbin Ingvarsson

Art Directors: Diogo Valim, Laura Niubo

Copywriters: Bruno Barbieri, Nick Finney

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Apple - Studio Lightning


To introduce the new Studio Lightning for iPhone X, we created a film that gives the viewer a peek inside the process Apple went through to develop its new feature.

Apple - Studio Lightning


To introduce the new Studio Lightning for iPhone X, we created a film that gives the viewer a peek inside the process Apple went through to develop its new feature.

Team

Agency: TBWA\Media Arts Lab

Chief Creative Director: Brent Anderson

Global Creative Director: JD Jurentkuff

Creative Director: David Povill, David Cuccinello

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

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Old Spice - Social Media Guide for Moms


It doesn’t matter how old you are, your mom will always treat you like her little baby. So, as an online activation for the global Mom Song Campaign, we created the “Social Media Behavior Guide for Moms” to teach moms from South America how to treat their now grown up sons on Social Networks.

Old Spice - Social Media Guide for Moms


It doesn’t matter how old you are, your mom will always treat you like her little baby. So, as an online activation for the global Mom Song Campaign, we created the “Social Media Behavior Guide for Moms” to teach moms from South America how to treat their now grown up sons on Social Networks.

TEAM

Agency: Wieden + Kennedy SP

Executive Creative Directors: Icaro Doria

Creative Directors: Martin Insua, Ezequiel Soules

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

Director: Martin Jalfen

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Fiat - Social Drive


Gold . Wave Festival 2013

Bronze . CCSP 2013

Hands Free Social Networking.

To launch the new Fiat Punto we developed an innovative new feature making the car simultaneously more social and safer to drive.

Fiat - Social Drive


Gold . Wave Festival 2013

Bronze . CCSP 2013

Hands Free Social Networking.

To launch the new Fiat Punto we developed an innovative new feature making the car simultaneously more social and safer to drive.

Team

Agency: AgênciaClick Isobar

Executive Creative Directors: Raphael Vasconcellos, Fred Saldanha

Creative Director: Eduardo Battiston

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

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Nike - The Almighty Billboard


1 single billboard = US$ 15 million in free media

To present Corinthians - the most popular football team in Brazil - to the world, we went all the way to London and put up a billboard challenging Chelsea FC really close to their stadium, 5 days before FIFA Club World Cup finals between both teams.

Nike - The Almighty Billboard


1 single billboard = US$ 15 million in free media

To present Corinthians - the most popular football team in Brazil - to the world, we went all the way to London and put up a billboard challenging Chelsea FC really close to their stadium, 5 days before FIFA Club World Cup finals between both teams.

Team

Agency: Wieden + Kennedy SP

Executive Creative Directors: Icaro Doria e Guillermo Vega

Art Directors: Diogo Valim, Marco Martins

Copywriters: Bruno Barbieri, Adriano Matos

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Fiat Linea - Technology Test


Merit . One Show 2010

To launch the New Fiat Linea, we used the internet to test every new technology of the car live on Big Brother Brasil - the largest audience in brazilian television.

Fiat Linea - Technology Test


Merit . One Show 2010

To launch the New Fiat Linea, we used the internet to test every new technology of the car live on Big Brother Brasil - the largest audience in brazilian television.

TEAM

Agency: AgênciaClick Isobar

Executive Creative Directors: Raphael Vasconcellos

Creative Directors: Eduardo Battiston

Art Director: Diogo Valim, Rodrigo Zanchini

Copywriter: Estevão Queiroga

UX Designer: Fabricio Teixeira

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Fiat - 500 Faces


Silver . New York Festival 2010

Bronze . One Show 2009

Bronze . El Ojo 2010

Silver . Wave Festival 2010

The Fiat Cinquecento has so many options that we decided to give consumers an easier way to make this impossible choice.

Fiat - 500 Faces


Silver . New York Festival 2010

Bronze . One Show 2009

Bronze . El Ojo 2010

Silver . Wave Festival 2010

The Fiat Cinquecento has so many options that we decided to give consumers an easier way to make this impossible choice.

Click here to download the app. 

Team

Agency: AgênciaClick Isobar

Executive Creative Directors: Raphael Vasconcellos

Creative Directors: Eduardo Battiston

Art Director: Diogo Valim

Copywriter: Bruno Barbieri

Design: Diego Araújo

UX Designer: Fabricio Teixeira